Enjoy Sourmelon Bites, like a kid again.

ART DIRECTION •  ILLUSTRATION • PACKAGING • DIGITAL DESIGN

SmartSweets is challenging the candy aisle by offering delicious candy, without all the bad stuff. The mission is simple: Kick Sugar, Keep Candy. The launch campaign for Sourmelon Bites, "Like a Kid Again", was born out of the warmth and nostalgia these candies evoked among our consumer.

An exclusive Sourmelon Bites launch kit was designed to give our friends a first-taste experience that not only educated them on the product benefits, but also provided a playful throwback!

DESIGNED IN-HOUSE AT SMARTSWEETS • PHOTOGRAPHY BY VELOUR PRODUCTIONS