A Twist on the Classic ✨
ART DIRECTION • ILLUSTRATION • PACKAGING • DIGITAL DESIGN
SmartSweets is challenging the candy aisle by offering delicious candy, without all the bad stuff! The mission is simple: Kick Sugar, Keep Candy. The launch of Red Twists fell at the beginning of winter (in 2020), so it was treated as a celebration of all things cozy!
An exclusive Red Twists launch kit was designed to give our friends a first-taste experience that enhanced their stay-at-home experience.
DESIGNED IN-HOUSE AT SMARTSWEETS
The "Snack From Home" kit was designed to encourage a night in while enjoying Red Twists! The kit includes socks, a snack box and dreamy stickers. GIFs were additionally created to inspire sharing on social.
